Solar Energy PPC Ads and SEO Case Study

Markhor Inc. Helped a Leading Solar Energy
Company with an 88% Revenue Boost in Just
3 Months

Client Overview

Name: Confidential
Industry: Solar Energy
Location: Confidentia

Company Background

Founded in 2014, the groundbreaking solar energy company provides alternative solutions in
the U.S. and globally. Focusing on sustainability, it harnesses solar power to provide
cutting-edge energy solutions. The customized systems offer reliable, cost-effective, and
eco-friendly alternatives to traditional energy sources.


The leading solar energy company reached out to Markhor Inc. for its expertise in the energy
sector. They needed specialized marketing strategies tailored to their unique needs.
One of the challenges this company faced was the right marketing partner. They sought a
partner with a substantial track record, expertise in PPC ads and SEO, and a higher level of
service. Hence, they switched to Markhor Inc. for our specialization in those areas.
This leading solar energy company faced challenges in identifying its ideal customer base,
which led to ineffective marketing efforts and inefficient allocation of resources. As a result, they
needed help to deliver clear marketing messages and campaigns to resonate with their intended
audience. Moreover, the lack of brand visibility and awareness hindered their growth potential.
From low search rankings to minimal website traffic, the company was dealing with organic
visibility issues. These factors contributed to stagnant growth over time.
The company aimed to address these challenges head-on, gaining a competitive advantage,
and achieving substantial growth in brand visibility, website traffic, lead generation, and overall
business performance


Markhor Inc. identified the following objectives as a well-rounded marketing strategy.
● Increase brand visibility and reach in the competitive solar energy market.
● Generate high-quality leads and improve conversion rates.
● Optimize the website for organic search rankings and improve organic traffic


Markhor Inc. devised a comprehensive strategy to address challenges and achieve the desired

● Extensive Keyword Research

The team conducted in-depth research to identify relevant keywords and search terms the
company's target audience used.

● PPC Ads Campaign

We developed and implemented targeted Pay-Per-Click (PPC) advertising campaigns on search
engines and social media platforms. The metrics and parameters for this PPC campaign were to
increase brand visibility, drive qualified traffic, and generate leads

● Website Optimization

We optimized landing pages to align with the PPC campaigns and improve conversion rates
through compelling copy, clear call-to-action (CTA), and intuitive user experience. Additionally,
we conducted a thorough on-page SEO audit and optimized website structure, meta tags,
headings, and content to improve organic search rankings.
We leveraged the solar startup's online presence for local search by creating and optimizing the
Google My Business profile

● Content Creation

We developed informative and engaging content, including blog posts and articles, to establish
the business as an authority in the solar energy industry and attract organic traffic.

● Conversion Rate Optimization (CRO)

We analyzed user behavior on the company's website and implemented CRO techniques to
improve the conversion funnel, increase form submissions, and enhance lead generation.


Markhor Inc. generated stellar results for the solar energy company

● Increased Brand Visibility

The company achieved a 74% increase in brand exposure, leading to higher recognition in the
solar energy market with targeted PPC ads.

● Higher Website Traffic

The combined efforts of PPC ads and SEO strategies resulted in a 75% surge in website traffic
within six months. Our efforts yielded the following benefits:
● Improved lead generation: The company experienced a 100% increase in high-quality
leads generated through the PPC campaigns, resulting in higher sales opportunities.
● Enhanced organic search rankings: Markhor Inc's SEO optimizations led to a 60%
increase in organic search rankings, resulting in improved organic visibility and
increased website traffic.
● Higher conversion rates: Through CRO techniques, the company achieved a 57%
increase in website conversion rates, ensuring that more website visitors took desired

Client Testimonial

"Markhor Inc's expertise in PPC ads and SEO strategies transformed our business. They helped
us identify our target market and significantly improved our online presence. Their PPC
campaigns and SEO optimizations generated quality leads, leading to substantial growth in our
business. We highly recommend their services."
Sam Jacob, CEO


Markhor Inc. successfully assisted the leading solar company with its PPC ad campaigns and
SEO strategies. By implementing targeted PPC campaigns, optimizing the website for organic
search, and enhancing conversion rates, they witnessed substantial growth in brand visibility,
website traffic, lead generation, and overall business performance.
If you're looking to amplify your brand's online presence, generate high-quality leads, and
optimize your website for organic search, Markhor Inc. is here to help. Contact us today

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